Case study: PDFsimpli
PDFsimpli required us to identify factors
preventing conversion (Subscription) on their
website and develop actionable ideas to improve
these factors.
One of the key factors identified was the sign up
process for new users.
8.1% conversion rate increase
18,000 more conversions per month
We provided a clear copy hypothesis with 5
variations factoring in what users did before and
after the signup page.
We implemented the winning idea and this led to
an 8% improvement in sign up on the website
that is, 18k more visitors will signup to edit their
document on the site every month.