About Us

We are a Digital Analytics and Conversion Rate Optimisation Agency

If you want to describe us, then Anacro is a Digital Analytics and Optimisation Agency; but if you sit with our team or any of our clients, they would tell you that we are much more than that.

We are more like that silent, powerful superhero that goes behind the scenes and eventually saves the day; because, when you think about it, we dissect the numbers, analyse the data, tweak a few things and turn your digital asset into a lean, mean, converting machine.

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Strategic Partnerships for Enhanced Performance

Think of us as your partners, more like your in-house digital analysts and CRO team. We take the time to thoroughly understand your business and proffer custom solutions that fuel your growth. As a start-up, we understand your peculiarities and it is that uniqueness that drives us.
For established companies, we work with your team and teach them the results-driven methods we use. If you do not have a web analytics team, then we are happy to provide that support for you. Our methods are strategic and closely aligned with your vision.

Our Leadership

Femi Odewumi is a Digital Analytics and Conversion Rate Optimisation specialist with over 10 years experience. He founded Anacro in 2018.
He has led Conversion Optimisation programmes in big businesses like Samsung, Argos and BT in the UK and recently working with businesses in the US to drive conversion on their websites.
Femi is passionate about helping small and medium businesses achieve their business goals through improved user journeys.
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