PDFsimpli required us to identify factors
preventing conversion (Subscription) on their
website and develop actionable ideas to improve
these factors.
One of the key factors identified was the sign up
process for new users.
146% increase in conversion rate
Highly successful A/B test
We developed a mock up of the Landing page
addressing all the concerns from our audit.
Built a new landing page with similar contents
but different layouts and ran an a/b test over 2
months.
Our idea and hypothesis provided 146%
improvement in conversion rate at the end of the
test.
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