Conversion Rate Optimisation (CRO)
Our understanding of your business needs. Your users are absolutely pivotal to the success of conversion rate optimisation.
To improve the conversion rate on your site we need to
understand your users and their behaviour.
We perform extensive user research to understand user
behaviour and motivation and we execute rigorous data
analysis (deep dive) using qualitative and quantitative
tools such as Heat mapping tools (Crazy egg, Hotjar,
Session cam and user replay) and Data analytics tools
(Google Analytics and Adobe analytics).
Our Processes
Based on our user research and analysis, we will help you
decide the best CRO approach.
Our Ideas
Testing Phase
Learning Phase
Ideas and hypothesis are formed after reviewing data from your website. You can call it an audit process.
We look for the factors that may be holding back conversion rate on your website.
We turn our Ideas into hypothesis to develop innovative, disruptive ideas that will improve your website or landing page.
We prioritize our hypothesis to form a test plan using the PIE (Potential, Importance and Ease of building the test) and other related models for effectiveness
Based on our user research and analysis, we will help you decide the best CRO approach.
launching and monitoring various tests to ensure complete success.
Now the first test is ready to go live, we answer these key questions to enable Go-Live
– What test method are we using – A/B, Split, or Multivariate test?
– How long do we need to run the test?
– What is statistical significance, and
– Why is it critical?
We always define test duration and declare a winner/loser only after it has completed its run-time. The test duration relies mostly on the volume of visitors to the page that is being tested
analysing test results and scale winning tests. The process of conversion rate optimisation is about learning.
We analyse and understand the test results by doing a deep dive on the results. We look at how different user segments against primary/secondary metrics have performed during the test to make a final call on the winning variation.
The last phase also provides us with an opportunity to share what we have learnt from the winner/loser variation during the test.
Site Audit
Conversion Rate Audit
A conversation rate optimisation audit is a
process of continually exploring the
reasons why visitors are not converting
(purchasing or taking action, like signing
up for a newsletter) on your website.
The audit is used to suggest several changes to your
online page(s) – or site elements – to make them more
likely to convert.
To get into full swing we need to know the website goals,
understand the pages that your product or service is
trying to generate attention towards, and traffic being
directed to a specific page or set of them.
The lift model, similar to the heuristic evaluation is a
framework we employ to evaluate a digital experience. It
identifies six key factors that influence your conversion
rate; the value proposition (which is core to any
optimisation process), relevance, clarity, anxiety,
distraction, and urgency.
Qualitative (Heat mapping and other survey tools) and
quantitative data (analytics) are used to identify how
these factors have affected your website conversion.
For example, we may see users who clicked on a Call To
Action are more likely to convert on your site but the
volume of click is small. This means there is an issue
with clarity. Making the CTA button more visible or
placed in a different part of the site/page may improve
usage and conversion.
Analytics Audit
We offer an analytics audits to ensure that the data collected by your website maintains accuracy. This can help inform your marketing strategy going forward and save you much time and hassle.
We offer Google analytics health check that will help
determine whether the data collection your website
offers is sufficient (i.e. could there be metrics you are
missing out on?). Is the data valid and reliable? That is, is
the data measuring what you think you are measuring
(valid) and is it repeatable with the same results
(reliable)?
We also aim to look into any technical difficulties such as
page load time.
There are several things that could be wrong with your
data analytics.
Common tracking code issues include having the wrong
filter settings, these can affect the data you see.
Inadvertently, you may filter out the relevant data from
reporting.
We can fix this as well as many other issues.
Collection of inaccurate or incomplete data will
misinform your future business and marketing strategy.
It is better to get it right once than live with the error
forever
Analytics Reporting and Insights
At Anacro we are here to help leverage
your business’ best future through data
using Google Analytics report and API. We
work on B2B, B2C and e-commerce
websites.
We are experienced practitioners with
these four analytics services: