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Conversion rate optimisation is the hot topic all around, but what does it really mean? If you own an eCommerce website or any website at all, chances are you’ve probably heard about conversion rate optimization (or CRO). Or optimization of some sort. If you have any online presence, it seems like you’re constantly being asked […]

This is a two-part article on CRO (conversion rate optimisation). In the last post, we talked about how conversion works and how important it is to your business. We also discussed how user behaviour affects conversion. In this post, we look at the benefits of CRO to your business. If you’re still on the fence […]

Conversion Rate Optimization (CRO) is an integral part of your business although, possibly, you might not have heard a lot about it. Emphasis is often placed on Search Engine Optimization (SEO), and it does have its place. However, SEO is not the same as CRO. While SEO does a lot to increase your visibility online, […]

Digital analytics is an important part of your online marketing strategy. It is impossible to have an effective digital marketing plan without a sound use of digital analytics. So, what is digital analytics? Basically, it is the way data is collected, measured, analysed and visualized. This data is used to understand visitor and user behaviour […]